TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television models, relying on scheduled programming via public channels. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks and onlin